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Digital Transformation for B2C Energy Business Launch

ENGIE UK

8 windmills on the beach
The Client:

ENGIE is a global leader in low-carbon energy and services, and the UK’s largest provider of flexible energy storage solutions for both electricity and gas. They serve 17,000 business customers and organisations of all sizes, helping them to decarbonise and achieve their sustainability goals.  

The Challenge:

ENGIE UK, a subsidiary of the multinational energy company, needed to swiftly establish its domestic (B2C) energy business while maintaining operational efficiency. The company faced significant challenges with outdated manual processes, regulatory compliance, and data management across their existing B2B operations. To ensure a successful market entry for their B2C energy offering, ENGIE required an integrated, scalable system that could manage customer interactions, billing, and industry communications, all while complying with UK energy regulations.

The Solution:

ENGIE UK implemented a comprehensive digital transformation, deploying a cloud-based ERP system tailored for the energy industry. This included integrated functionalities for billing, meter data management, and customer relationship management (CRM). A new acquisition portal enabled customers to sign up in under 15 minutes, with seamless integration into the CRM and billing systems. Additionally, a self-service portal provided customers with account management tools, including bill tracking, meter readings, and payments. The solution was designed mobile-first to ensure ease of access. Advanced analytics were introduced for better customer insights, and a custom dataflow file splitter ensured compliance with gas industry communications without delaying the project timeline.

An infographic representing ENGIE Uk's Digital Transformation overview

The Outcome:
  • Fast Market Entry: ENGIE launched its B2C energy business in just 6 months, acquiring 50,000 customers within the first 7 months. 
  • Operational Efficiency: Automation and dataflow integration across platforms reduced customer service response times and improved internal decision-making. 
  • Regulatory Compliance: The system ensured full adherence to UK energy regulations and data protection laws from day one. 
Scalability: The system was built to scale, allowing ENGIE to handle rapid customer growth and meet evolving business demands.  

An infographic representing Engie's b2b energy business launch
Why Choose Abstract Group:

Abstract specialises in delivering seamless, scalable digital transformations that drive business agility and operational efficiency. We understand the complexities of highly regulated industries and tailor solutions to meet compliance requirements while ensuring optimal performance.  

Our expertise in cloud-based systems, data management, and process automation allows us to help organisations like ENGIE navigate fast market entries and achieve significant growth. By partnering with Abstract, you gain a trusted partner who delivers cutting-edge, future-ready solutions that grow with your business needs and transform customer experiences.